Greg Simmonds

Years an Entrepreneur
Businesses Owned
Staff Managed
Annual Speaking Engagements

My Areas of Expertise:

  • Process work (how do you do what you do? Is it efficient? Is it manual? Could/should it be automated or optimized)?
  • Pricing & costing analysis
  • Strategic planning
  • Buying, selling and starting a business
  • Marketing
  • Branding
  • General business mentoring
  • Recruiting / Interviewing

Some of the Team…

What our clients say

Re-branding is a difficult and soul searching time for an entrepreneur.   Our business is close to our heart and it is difficult to step back and see what everyone else sees.  Greg stepped in and took a birds eye view of Captivating Details.  He broke things down into individual areas and focus.  His ability to look at the big picture and break it down made it easy to focus on what needed to be done.  Our website, logo and marketing materials all tell a story now.

Captivating Details Grace and Susan Stark Captivating Details Ltd. Qualicum Beach, BC

Greg is an entrepreneurial force.  He is one of those rare people who was born knowing, at a visceral level, what makes businesses work – or not.  Greg has substantial proofs of his intuitive business skills in his multiple, life-long stories of starting, buying and selling businesses, and advising business owners on how to turn their ventures into going concerns.  He is honest, direct, and operates with the utmost integrity.

I brought Greg in as a guest speaker for our clients.  In my 3 years as a Business Advisor with the YMCA Self Employment program, his was the most memorable, useful presentation of all the speakers I have featured, and I will invite him back to speak to every new group!

Linda Folster Business Advisor, Self Employment Program

I had struggled for well over a year on how to properly market my business for sale. I had absolutely no idea where to start.  An introduction to Greg Simmonds from a friend of mine proved to be a truly serendipitous meeting.   I had never felt that there was any significant value in our business.  Greg was able to demonstrate how service businesses like ours were valued and why we could expect a significant selling price. He then set about coordinating with our bookkeeper and our accountant.  Armed with the relevant financial information, Greg prepared a very detailed, professional sales package that I was proud to show prospective purchasers.  The sale went very smoothly and provided a much greater return than I had anticipated.

Rob H Business Owner, Edmonton Alberta

We had recently purchased  this business and were trying to figure out how to leverage the hundreds of clients that had purchased from the business over the years.  We asked Greg’s help with this.  Within no time, Greg had helped create a dynamic database of past customers which he then used to design and deliver a comprehensive monthly Email Newsletter that has proven an invaluable marketing tool for us.

Greg always delivered the highest quality results for us and was always willing to jump right on whatever it was we required.  I would highly recommend him.

McBarley’s David Robinson, President

We hired Big Picture Consulting for a 2 month engagement to help Dine In Victoria position itself properly and aggressively market our services.  Within days of meeting with Greg, he completely understood my business – its strengths, weaknesses and devised a plan to address the issues. He has brought a more professional orientation to Dine In Victoria. His use of technology (email campaigns, sales analysis, CRM) helped immensely.

Greg worked with me to build effective partnership programs with our restaurants and provided results driven promotions to bring in new customers. His strategic advice has helped to set us on a new course that is already paying dividends. I am amazed with what Greg could accomplish in such a short time.

Dine In Victoria Maggie Rideout, President

A business associate in Edmonton had suggested a consultant in Victoria that could probably assist with the managerial and strategic issues we were facing.  After connecting with Greg Simmonds, it was clear he had a grasp  on the challenges facing our business.  Greg agreed to visit us in Fort St. John to assess our challenges.  After a successful first meeting, Greg agreed to a 3 month contract.  That contract then became 6 months, 9 months and ultimately a full year.  During that time, Greg dealt with managerial tasks, took on the running of one of our divisions and was critical to the marketing efforts of our new machinery.


When we realized we were in serious trouble as our new equipment, to be shown at the International Oil & Gas show, would not be available, Greg immediately sprang into action and utilized his resources across the globe.  Within 2 weeks, Greg had designed, scripted, directed, edited and managed the team of his associates that created an entire 3D video for a piece of equipment that did not even exist! He coordinated with technical people and Audio Visual firms in Calgary to have a giant screen and audio equipment in place that, ultimately, represented our presentation at the show.  Without this work, we would have had to have cancelled our appearance at the show and lose face as well as tens of thousands of dollars.

JD Piling Jason Linley, President

We engaged Greg’s services to assist our two companies source, evaluate and implement a full software system to manage our rentals and maintenance systems. Before sourcing possible software options, Greg dug into how we were presently doing business both manually and through various software ‘pieces’ we were using at the time. T

he key functional areas of our business were identified and various repetitive or inefficient processes were highlighted that were cause for reflection.

This led to Greg’s review of who was doing what in our organization and whether we had the best people occupying every seat. Once we had a better understanding of these issues, Greg went to work evaluating various vendors and identifying the strengths and weaknesses of their offerings. With his past experience in software design, he was able to guide us through an informed selection process.

Westar Oilfield Rentals George Bergen, President

Greg Simmonds, Personal – Enthusiastic – Knowledgeable – Patient.   These qualities enabled Greg to work well with our staff during his time within our business. He is able to quickly identify and understand  process unique to your business and suggest and implement change that just make ‘Sense’. He has the experience and tools at hand to make the process , efficient and ultimately a profitable experience.


Fort St. John Water Dan Hawker, Operations Manager

2020/21 Customer needs ** Big Change from previous years **

Covid Survival Analysis - 50%
Strategy - 30%
General Business Help - 15%
Marketing -5%

Call or send me an email... I will happily spend an hour with you to understand your challenges

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